This is at the very core of internet marketing. Oddly
enough, I find that in my consulting I spend a good amount of time
talking people out of doing a web site. My business is a specialty
internet marketing service for Costa Rica, and as such I receive
interesting requests for sites from some really out of the way
little bed & breakfasts, or ecotourism and adventure spots.
I tell them that by the time that they get done with paying for
the
site, and then get the thing promoted, it will be years before
their 4 room B & B pays for the site. For such ones I encourage
looking into services such as our Dominical.Biz site, or some other
such
site where you can get a nice page with click-able photos for $50.00
plus a small monthly fee.
Web sites are expensive any more. It used to be that they weren't,
but now they are. Sure I know, everybody knows some high school geek or has a
family member who can do one for them for free or for cheap. But after going
that route, the people generally end up at the professional web site designer's
doorstep. Will the site pay back its cost in some way? This is what we analyze
with the client in the consultation.
If you think about the business, it behooves us for you to
make a lot of money from our efforts. If you give us a dollar, and you get ten
dollars back, you will whistle while you write my check, which is the way I like
it. ROI, you will hear it a lot as we consider your project's potential.
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