Some sites don't need to be promoted. Some may be for a select
industry and they would be notified by direct mail of the site,
or some
other
such situations, But
for the most part, there is very little point to designing a beautiful
site if it cannot be found. The Promotion aspect of our Services
has grown to become what is probably the main service we offer.
We focus on what is known as "organic" positioning
in the search engines. This means that we design the site in such
a way that
it appeals to the search engines on it's own merit. The objective
being page one ranking in the major search engines without having
to pay for the position. Of course, as the web site owner, you
pretty much pay for it, either in pay-for-position, or in paying
a service such as Vaughn Marketing and Design, to position the
site
organically.
Since we also are experienced in strategizing pay-per-click campaigns,
we will likely present the client with a combination of both, the
organic, and the for pay options.
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