Domain Name Selection
There are many misconceptions about domain name selection. One
is that the domain name has something to do with search engines
finding
and positioning the site. Not so. The factors to consider when deciding
on a domain name are, that they be easily remembered, and spelled. "Whoa
now"
you say, "what about having to do with the business name?" To
this I say,
"not important". Get a domain that is easy to remember
and spell and you will get more benefit from it than any of the
other considerations
that might move one to consider a domain such as www.blueshirtsprintedwhileyouwait.com.
How about instead of that we go with www.coolshirt.com or www.blabber.com.
Witness, Amazon.com selling books, Google and Yahoo selling search.
My favorite is www.GoDaddy.com which is where I register my domain
names. All I ever have to do is mention the name to a client, and
they don't even need to write it down.
Based on our consultation I will recommend a
number of different domains based on resources that I have that
don't limit us to just what has never been bought, but also domain
names that have been bought and are either for sale, or are expired,
or just about to expire. And, unless this article has an immediate
influence on you, it is likely that I will try and talk you out
of whatever domain name
that you
had
in mind for your web site ;o)
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