The Stanford University reveals how to add credibility to your web site

The advent of the Internet has created a new universe where behavior patterns are unknown. For instance, how will people find what they are looking for on the web? It has come to our knowledge now that the majority use search engines. We know that most people click on the organic links in the Search Engine responses and not the for-pay ones. Understanding how a human will use the virutal world of the Internet is under intense Study.

What gives a website credibility? Who know? Sanford does. They are reporting how we can establish credibility with our website.

The Stanford University reveals how to add credibility to your web site: "Credibility is crucial if you want to make money with your web site. Your web site visitors must have trust in your company. It's pointless to spend a lot of work on getting visitors from search engines if these visitors don't convert to sales.

The Stanford guidelines for web credibility:

* Make it easy to verify the accuracy of the information on your site.
* Show that there's a real organization behind your site.
* Highlight the expertise in your organization and in the content and services you provide.
* Show that honest and trustworthy people stand behind your site.
* Make it easy to contact you.
* Design your site so it looks professional (or is appropriate for your purpose).
* Make your site easy to use -- and useful.
* Update your site's content often (at least show it's been reviewed recently).
* Use restraint with any promotional content (e.g., ads, offers).
* Avoid errors of all types, no matter how small they seem."