Keeping things in perspective

Don't put all eggs in one basket. Although it is very likely that you'll get high rankings on Google if you follow the tips above, you shouldn't focus on Google alone.

Yahoo and MSN can also bring you qualified traffic. These search engines might not be as popular as Google but they are large enough to bring you so many customers that you could even do without Google. The key to a successful online business is to get qualified traffic from all big search engines.