Regarding anchor text, this could arguably be the most important of the myriad factors in helping to position well the Google and Yahoo. Here are some interesting tips on linking correctly.
Anchor Text Tips That Rocket Your Rankings: "Matt Bailey of The Karcher Group believes search engines attribute this value to the anchor text because it, 'is very important to the user; it should describe the content of the target page and the subject matter.' "
Important link positioning top left to bottom right. (throwing tons of links at bottom helps little).
2. Exact anchors that best support the content on the link to page It's great to use tons of links where the anchor text suggest importance to 'web design' however if the page is specific to 'web development' then the use of 'web design' link anchors will be less effective.
3. The use of 'broad' has the benefit of aiding 'broadly' e.g. using links to a website about 'college degrees' where the link indicates 'degrees' has the benefit of gaining associate degrees, bachelor degrees, masters degrees, as well as the specific subject matter for the degree itself link computer science degrees.
A link anchor however about 'masters degrees' dilutes the value to other degrees e.g. bachelor degrees - so it is a game of tradeoffs.
4. If attempting to do item #3 for 'web' to capture 'web design', 'website design', 'web development', 'website development', a text link anchor looks quite inappropriate. Thus the value of image links e.g. (open bracket)a title='web' href=''> (OB) img alt='Web' src='web.gif'>(OB)/a> where the broad term is less apparent and the image actually reads 'web design'.
5. Avoid 'stop words' such as and, with, by, from etc.
6. Internal site linking structure has a significant impact of supporting and propagating weight, relevancy, and PageRank to similar topical pages... e.g. Google's indented secondary results for a specific query helps show this. If you are listed (ranked) with only a single results listing - your internal linking structure is likely the cause, and fixing this can help improve overall result"
Anchor Text Tips That Rocket Your Rankings: "Matt Bailey of The Karcher Group believes search engines attribute this value to the anchor text because it, 'is very important to the user; it should describe the content of the target page and the subject matter.' "
Important link positioning top left to bottom right. (throwing tons of links at bottom helps little).
2. Exact anchors that best support the content on the link to page It's great to use tons of links where the anchor text suggest importance to 'web design' however if the page is specific to 'web development' then the use of 'web design' link anchors will be less effective.
3. The use of 'broad' has the benefit of aiding 'broadly' e.g. using links to a website about 'college degrees' where the link indicates 'degrees' has the benefit of gaining associate degrees, bachelor degrees, masters degrees, as well as the specific subject matter for the degree itself link computer science degrees.
A link anchor however about 'masters degrees' dilutes the value to other degrees e.g. bachelor degrees - so it is a game of tradeoffs.
4. If attempting to do item #3 for 'web' to capture 'web design', 'website design', 'web development', 'website development', a text link anchor looks quite inappropriate. Thus the value of image links e.g. (open bracket)a title='web' href=''> (OB) img alt='Web' src='web.gif'>(OB)/a> where the broad term is less apparent and the image actually reads 'web design'.
5. Avoid 'stop words' such as and, with, by, from etc.
6. Internal site linking structure has a significant impact of supporting and propagating weight, relevancy, and PageRank to similar topical pages... e.g. Google's indented secondary results for a specific query helps show this. If you are listed (ranked) with only a single results listing - your internal linking structure is likely the cause, and fixing this can help improve overall result"
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